However, in the vast majority of instances, mobile applications are not actually the best way to market your business to mobile users. Usually, most businesses merely need to provide a decent mobile experience on their websites. If your website is your best digital selling tool and you do not need to leverage any mobile device functionality, then preparing a decent mobile website experience is a superior option to building a mobile application.
> 67 percent of consumers say they are more likely to purchase from a mobile-friendly website.
> That relationship had flipped, and mobile apps were outpacing browser-based sites by more than 20 minutes per day.
> In the future, the cost-benefit trade off for apps vs. mobile sites will change.
The truth is, your regular desktop website just doesn’t cut it on the small screen of a smartphone. In fact, 80% of potential customers who visit a site on their smartphone will leave immediately if they have a poor user experience. The best way to capture these customers is to create an outstanding mobile website that puts all the information your customers are looking for front and center with clear call-to-action buttons like Click-to-Call and Mobile Maps.
The short answer- some businesses need mobile apps, but everyone needs a mobile website. Mobile apps provide a lot of functionality that can be useful if your customers have relatively complex needs, like if they have to manage an account or track payments of some kind. However, mobile sites are simple to create, cost-effective, great at driving sales and, most importantly, can be found in internet searches by your customers. So it’s important that even if an app makes sense for your business, you have a mobile website too.
The most important thing to consider when creating a mobile website is usability. Smartphone customers aren’t just browsing the web aimlessly. They’re looking to take some kind of action, like making a phone call to a business or finding directions to a store location.
This means mobile sites should be as simple to navigate as possible and make all the information your customers are looking for readily available. Adding features, like Click-to-Call, Business Hours and Mobile Maps, ensures your customers are getting the user experience they require when visiting your mobile site.
>> Mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.
>> A Mobile website is similar to any other website in that it consists of browser-based HTML5,JQUERY,MVC pages that are linked together and accessed over the Internet (for mobile typically Wi-Fi or 3G or 4G networks).
>> The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.