NFC Proximity Marketing


What every client wants now days is to connect the consumer with their brand on the mobile platform nor through other digital platforms. Technology is so advanced now days that each and every brand want to reach out their targeted consumers in the market.
So the question here arises how you do connect with your customers?
Out with Old, In with New”: - The old school sledgehammer approach which was about sending unwelcomed messages to visitors is over (One-way marketing doesn’t work anymore), As most of them are ignored.

The “New School “is all about earnings people interest through:-

  • Enabling Conversations

  • Encouraging People engagement

  • Building Trust in ongoing communication

  • Proximity mobile marketing (PMM) offers  greater consumer engagement and sales potential as it targets consumers in the places where they shop, socialise, have fun and congregate. Right place, right time, right frame of mind. And NFC technology means the consumer can connect at the touch of a NFC tag with their mobile to a brand's website.
    Research shows what common sense suggests: Consumers are most likely to buy when they're in sight of products and services in which they've shown an interest by their presence in a retail or any other outlet. Proximity marketing gives merchants an edge by reaching consumers in that venue on their mobile devices

    Using NFC technology also allows us to track consumer behaviour in the real world, giving us valuable real time data — a whole new insight into how consumers respond in retail environments
    Consumer response rates vary according to offers, location, and traffic, but in general, proximity marketing campaigns generate much higher returns than traditional ads, and they're usually much more affordable.
    The main benefit to consumers is the obvious one: a chance to receive offers on items for sale in an establishment they've shown interest in by visiting.
    Another advantage is proximity marketing's ability to cut through the clutter. People are bombarded with messaging constantly, wherever they go, and much of the content is irrelevant to them. Proximity marketing is more targeted since they only receive it at the location of business.

    Higher Customer Engagement Solution:

    With the help of our Tlick solution, event can be happen with much more collaborative.

    Tlick solution helps attendees to share and post their views on social media like Facebook, Twitter etc. and even can share the images in social networks.

    Tlick solution is a perfect rating tool, one can vote and share their reviews about the events and can project their desired things that are happening in trade shows



    Proximity Marketing Through Beacon

    Bluetooth proximity marketing allows you to reach out to your customers instead of waiting for them come to you.

    One of the most popular benefits of the Beacon program is that it is completely free of charge to consumers. We enable clients to promote their businesses by sending still and animated images such as GIF, audio files such as in the form of Ring Tones, video clips i.e. movie trailers, text files, promotional or discount contents, bar codes, mobile games and java applications, business card files etc. Below is a list of content types that are supported by our Beacon products.



    Visitor watching a soccer match:


    Blue tooth Beacon Transmits the advertisement:


    Visitor taps on tlick nfc tag:


    The Message Arrives Instantly:


    Below are just a few applications for which proximity marketing is useful:

    Entertainment Venues:

  • Cinemas and Theaters
  • Music Festivals
  • Concerts
  • Exhibition Centers
  • Bars and Clubs
  • Restaurants
  • Sports Stadiums
  • Transportation Venues:

    • Airport Lounges
    • Railway Stations
    • Trains
    • Bus Stations
    • Bus Stops
    •  

    Additional Areas:

    • Field Marketing
    • Bill Boards
    • Poster Sites
    • Kiosks
    • Banks
    • Exhibition Centers
    • Shopping Centers
    • Trade Shows
    • Universities and Colleges  
    •               

     

    Easy entry management and access control:

    With the help of Tlick solution, Event attendees can be easily enter into the events instead of displaying E-Ticket or utilizing several E-Ticketing Applications.

    1.Tlick solution makes event entry process much easier which enhance the attraction of the event attendees.

    2. Tlick solution provides secure entries in the events with the help of security codes for the restricted areas.

    3. Tlick solution is capable to track the audience presence and deliver the live number of seats available in specific region during an event.

    4. Tlick solution let you to focus more on event involvement and enhances the customer experience significantly.

    Tlick solution enables event attendees to make contact less payments to make it in a very simple, easier and most convenient way to utilize services like food ordering, buy merchandise or other related products in the events by just tapping their smartphones

    Using Tlick solution, customers can tap their NFC enabled smartphone and can securely make payments with Google mobile Wallet, ISIS mobile Wallet, MASTERCARD PAYPASS and VISA PAYWAVE. By logging in to an application the way we normally visit on our smart phones, generates a short passcode. Afterwards, your payment is done securely